Our Closet is a membership-based clothing-trade storefront, in short, which I have created from start to finish. By signing up for a membership, you are entitled to shop the store, located in NYC, for no cost beyond the membership fee. Members will share clothes with the incentive to bring their own things for others to "borrow" -- essentially creating the idea that everyone is sharing a closet as you would do with your best friends!
Another aim of Our Closet is to reduce the need for wasteful fast fashion and encourage sustainability among the young-adult demographic
I wanted Our Closet's branding to be BOLD and stand out amongst the young city crowd. I chose to incorporate bold typography in addition to a flashing pink logo color. The combination of the two is sure to catch your eye walking down a city street.
A brand style guide, social media ad, stationery set, and multiple mockups come together to create this brand campaign.
